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Beginning on April 8, 2009, Google advertising will be using the DoubleClick
DART cookie to bring interest based advertising to web site visitors. This web
site contains Google ads on certain pages. The ads display on the left sidebar. |
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A “cookie” is a small text file containing a string of alphanumeric characters.
There are two types of cookies: a persistent cookie and a session cookie. A
session cookie is temporary and disappears after you close your browser. A
persistent cookie remains in the cookie folder after you close your browser. |
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A session cookie is used to authenticate a logged in user for as long as that
user is buying something on the web site or is performing some other activity
that requires authentification. |
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A persistent cookie is used to accumulate browsing data. Advertising firm,
DoubleClick's DART cookie is a persistent cookie. |
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The DART cookie consists of the name of the domain that set the cookie which is
“ad.doubleclick.net”, the lifetime of the cookie, and a “value.” DoubleClick’s
DART technology generates a unique series of characters for the “value” portion
of the cookie. |
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It is this value that tells DoubleClick where you have been browsing and how
frequently you visited those web sites. |
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If you have seen DoubleClick cookies on your computer this is because
advertisers have been using these cookies to display ads on your computer that
are in line with your browsing habits. On April 8, 2009 Google will begin using
this type of cookie. |
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Currently, this web site displays ads by Google. Interest based advertising is
more useful to web site visitors than other
advertising. Visitors are more likely to click on an ad that interests them. Interest based advertising also benefits companies that
pay for ads.
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The Network Advertising Initiative (NAI) states on their Home Page: |
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"Most content on the Internet-- from the latest political news to
up-to-the-minute sports scores and stock quotes-- is free to consumers. Why?
Because of effective Internet advertising. " |
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"What makes Internet advertising effective is the use of technologies that allow
advertising networks to make inferences about consumer tastes and provide
relevant content." |
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The NAI goes on to offer and to explain an Opt-out program and to provide much,
much more information about privacy protection.
http://www.networkadvertising.org/.
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This web site will be allowing the targeted ads after April 8, 2009. This web
site does not see any of the data from the DART cookies. That data is paid for
by the advertisers.
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The only data that this web site gets is your current IP Address, (we display
your IP Address to you at the top of certain pages), and that data which users
enter in the two data forms available on the site and into the Contact Us email
form. WE
DON'T SHARE ANY OF THIS INFORMATION WITH ANYBODY!! |